Who are you? Introduce yourself to our community.
My name is Liam Cooper-King, and I'm a 34-year-old trail runner who works as the Head of Services for a mental health charity.
What inspired you to give our products a try? Why did you feel like you needed Caffeine Bullet, Brain Bullet, Ginger Roars or Electro Bullet?
I was first introduced to your products by chance during an ultra marathon. I was at an aid station with cramps setting in, and a volunteer suggested I try the Salty Caramel Electro Bullets.
How did you find the taste and ease of use of our products? What do you typically use them for and why do you prefer them to alternative products?
They're so convenient. They don't take up much space in a trail pack and are individually wrapped. Unlike other electrolyte products, they don't taste like you're just eating salt, which is a huge plus. I use them for all my major races, including marathons and ultra marathons, as well as for hiking. I prefer them because they're a race-tested solution that I know I can rely on.
How has Performance Bullet played a part in your journey to smash your personal bests? ( this can be inside or outside of sport)
The Electro Bullets have been a game-changer for me. That first time, at the 52km mark of an ultra marathon, they worked wonders—the cramp eased and I was able to finish the race. Since then, they've been an essential part of my race strategy for the London Marathon and other endurance events. Knowing I have a reliable way to manage electrolytes and prevent cramps has allowed me to compete with confidence.
For those considering trying any of our products, what advice would you share?
Do it! They work!
What PBs have Performance Bullet helped you set (what was your previous PB and what is it now? How long did it take you to set that PB?)
Performance Bullet helped me complete my first road marathon at the London Marathon this year, as well as a 50km ultra and a 30-mile leg of the team relay at Endure 24. They've given me a race-tested strategy for managing electrolytes and preventing cramps, allowing me to perform better and with more confidence in my sport.
