It all started when David Hellard, Founder, Ultra Runner, and Eurosport presenter, dropped his caffeine tablet in the sand mid-race and thought, "There has to be a more convenient way to use caffeine in sport." That moment led to the invention of Caffeine Bullet, a caffeine chew that has helped him and thousands of athletes win races all over the world. But our mission didn’t stop at sport.
At Performance Bullet, every product we create, whether for physical endurance or mental performance, follows the same science-backed ethos. No marketing gimmicks, no underdosed formulas, just the optimal doses and ratios of ingredients proven to enhance performance.
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ABOUT PERFORMANCE BULLET
OUR MISSION
We’re on a mission to energise the world to an active, healthy, and more productive lifestyle.
And thanks to buccal absorption, every chew works up to 3x faster than drinks, pills, or powders.
Giving your customers instant performance benefits in a way that fits seamlessly into their lives.
ENSURING CUSTOMERS BUY FROM YOUR STORE
We want to make sure your customers keep coming back to you.
We guarantee that you'll always have the best price for a single pack of any of our Performance Bullet range.
The RRP is £2.99, and we sell on Amazon at £4.50. You won't have to worry about the product being cheaper online.
STOCKED IN...
CAFFEINE BULLET
Caffeine Bullet is an award-winning energy chew that absorbs 3x faster than gels, drinks, or pills—helping you train harder, longer, and smash your PBs.
Backed by Dragons' Steven Bartlett & Peter Jones, our chews deliver peak performance with great taste.
HELPING YOU SELL MORE SPORTS NUTRITION
Most athletes only purchase energy and caffeine gels for races longer than 75 minutes.
That's because traditional energy gels don’t enhance performance during shorter distances, meaning they’re rarely used in training or for most of a match.
Caffeine Bullets are scientifically proven to improve sprint, strength, and endurance and kick in 3x faster
That means your customers can use them for all distances and throughout any sporting match, not just for their big race or major game.
More frequent use = more sales for you
INCREASE YOUR REVENUE
Most customers only buy one energy drink at a time.
With Caffeine Bullet, instead of selling them one drink, you’ll be selling them a packet that includes four chews for £2.99.
The customer gets a better deal, and you get a bigger cart.
OUR PERFORMANCE BULLET RANGE
THE WORLD'S TASTIEST ENERGY CHEW
GINGER ROARS ENERGY CHEW (VEGAN)
Not everyone wants the sugar and intense caffeine surge of energy drinks.
Ginger Roars provide a gentle lift with 33mg of caffeine and raw ginger, offering a natural energy boost without jitters or sleepless nights.
Perfect for ginger lovers, these chews deliver a refreshing zing and a light pick-me-up. With just 17 calories per chew, they’re a guilt-free, vegan-friendly snack that keeps customers coming back.
100% PLASTIC FREE CAFFEINE GUM
SUSTAIN GUM (BIODEGRADABLE)
Each piece of regular gum contains as much plastic as a drinking straw.
Because of this, there is a growing movement towards more natural gums for the conscious buyer, which is why we've created Sustain Gum — the first-ever 100% biodegradable, plastic-free caffeine chewing gum.
With 50 mg of caffeine per piece, Sustain Gum is plant-based and decomposes like fruit, allowing you to sustain both yourself and the Earth.
IMPROVE MENTAL PERFORMANCE
Caffeine Bullet’s concentrated caffeine boosts adrenaline and cortisol, making it great for sport, but outside of sports, it can increase anxiety and jitters - not ideal when you’re trying to concentrate.
That’s why Brain Bullet combines 80mg of caffeine with 160mg of L-theanine, which has been shown to increase concentration, creativity, and memory, while reducing anxiety and jitters. This allows you to maintain extended focus without the negatives of caffeine.
CARAMENTAL FRAPPE BRAIN BULLET
We’ve biohacked caffeine to create a smarter, more effective alternative to coffee. All the focus, none of the downsides. While coffee boosts alertness, it often leads to jitters, anxiety, energy crashes, and disrupted sleep. Brain Bullet unlocks caffeine’s full potential by pairing it with L-Theanine, an amino acid that promotes calm alertness, sharper focus, and longer-lasting productivity - Now that’s Clever Caffeine
Designed for office workers, students, shift workers, and busy professionals, Brain Bullet is a mass-market product that fits seamlessly into everyday routines. With a rich, creamy caramel frappe flavour, it’s a delicious, convenient, and effective way to power through the day, without relying on coffee or energy drinks
MENTAL MINT MATCHA BRAIN BULLET
A refreshing fusion of cool mint and earthy matcha, Brain Bullet is designed for customers looking for clean, balanced energy without the side effects of traditional caffeine products. By combining caffeine with L-Theanine, it increases alpha brain wave activity, keeping you alert and engaged while eliminating jitters, anxiety, and crashes.
Brain Bullet is a mass-market product that fits seamlessly into everyday routines, and as the nootropic category continues to grow, Brain Bullet provides an easy, effective solution for mental performance, helping consumers stay sharp without relying on coffee or sugary energy drinks.