Steven Bartlett, Dragons' Den investor in Caffeine Bullet
As seen on Dragons' Den
"I really do believe in Caffeine Bullet and their mission to energise the world, that's why I was keen to invest in the company"
Steven Bartlett, Diary of a CEO, Dragons' Den investor
Caffeine and L-theanine chews

Smoother focus, no jitters

80mg of caffeine with 160mg of L-theanine in every chew. The 2:1 ratio used in the research, in a chew that kicks in around 5 minutes and does not end in a crash.

2:1 L-theanine to caffeinePeer-reviewed combinationUsed by the Diary of a CEO teamNo capsules, no water

48p a working day on subscription (60p one-off; a bag is 40 chews, £23.95)

Free UK delivery on every order. One bag is eight working weeks of focus.

Brain Bullet Mint Matcha caffeine and L-theanine chew held in a hand
As seen in
BBCDragons' DenThe IndependentRunner's WorldMen's FitnessWomen's RunningOutsideLADbible
Free UK delivery, no minimumMade in the UKAs seen on Dragons' DenIndividually wrapped

Why two to one

Caffeine on its own makes you alert, but it also raises heart rate and makes some people twitchy and scattered. L-theanine, an amino acid found in green tea, smooths that edge. Together they have been studied since 2008 in peer-reviewed trials, and the combination improves attention, reaction time and accuracy more than caffeine alone, with less of the jittery feeling.

The ratio matters. Most of the research uses about twice as much L-theanine as caffeine. Brain Bullet is built on exactly that: 80mg caffeine, 160mg L-theanine, in every chew. Coffee gives you the caffeine with none of the theanine. Capsules give you both, but take 30 to 45 minutes and a glass of water.

  • 80mg caffeine: about a cup of coffee, measured.
  • 160mg L-theanine: the 2:1 ratio from the research.
  • Kicks in around 5 minutes, because absorption starts in the mouth.
  • 27 calories, no artificial flavours, sweeteners, colours or preservatives.
Brain Bullet Coffee Caramel chews with an explainer on caffeine and L-theanine

Brain Bullet versus the alternatives

1230510152025 Minutes after taking it Caffeine in blood (mg/l) Chewed Swallowed 3x thekick
Blood caffeine after the same dose, chewed or swallowed. Kamimori et al., International Journal of Pharmaceutics 234 (2002) 159–167.
Brain Bullet chew Coffee Caffeine + theanine capsules Energy drink
Caffeine 80mg, measured 80 to 200mg, varies by cup 100 to 200mg 80 to 160mg
L-theanine 160mg (2:1) None Usually 100 to 200mg None
Time to kick in Around 5 minutes 30 to 45 minutes 30 to 45 minutes 30 to 45 minutes
The feel Calm, steady focus Buzz, then dip Steady, but slow to start Spike and crash
Cost per dose 60p (48p subscribed) £3 to £4 bought out 30p to 60p £1.50 to £2.50
Needs Nothing Kettle or a queue Water A fridge, ideally

Figures are typical ranges for each format. Brain Bullet kicks around three times faster than drinks or pills because the chew is absorbed partly through the mouth.

Scientifically backed, measured every time

Brain Bullet Coffee Caramel chews infographic
2:1L-theanine to caffeine, the ratio used in the trials
27%improvement in concentration shown for caffeine with L-theanine
12%improvement in memory tasks shown for the combination
5 minto kick in, against 30 to 45 for coffee or capsules

Trusted by professionals who have to be sharp for hours, including the team behind The Diary of a CEO. Made in the UK by Performance Bullet, the Dragons' Den backed makers of Caffeine Bullet.

Two flavours, one formula

Crafted in a UK sweet factory to a traditional family recipe that is over 30 years old. Soft chews like a proper toffee, with the dose measured into every one.

Coffee Caramel Best seller
80mg caffeine + 160mg L-theanine

Coffee Caramel

Caramel frappe flavour. The desk-drawer replacement for your third coffee.

£23.95 for 40 chews
60p a chew, 48p on subscription
Mint Matcha
80mg caffeine + 160mg L-theanine

Mint Matcha

Fresh mint with real matcha. The one to keep by the laptop.

£23.95 for 40 chews
60p a chew, 48p on subscription
Brain Bullet bundle Save £3.91
80 chews, both flavours

Brain Bullet bundle

One bag of each. Sixteen working weeks of focus.

£43.99 for 80 chews
55p a chew

Subscribe and Save 20% is on each product page: £19.16 a bag, delivered when you choose, pause or cancel any time.

Made by athletes, for athletes

David Hellard, founder of Performance Bullet, in running kit
David Hellard, founder. Ultra runner, 2:52 marathoner, host of the Bad Boy Running podcast.

Hi, I'm David. I have run for 30 years, from 16-minute 5Ks to 2:52 marathons and backyard ultras, and spent ten of them interviewing elite athletes, coaches and sports scientists on the Bad Boy Running podcast.

Caffeine Bullet started when I dropped a caffeine tablet in the sand mid-race. Chewing caffeine turned out to absorb far faster than swallowing it, so in 2016 I made the first 100mg chew. It tasted awful. Seven flavour trials with a food scientist later, it did not. Kickstarter funded the first run in 2018 and Dragons' Den backed us in 2022.

  • Editor's Choice for race nutrition, Women's Running Awards 2020 and 2022.
  • Over 450,000 personal bests set on Caffeine Bullet so far.
  • Crafted in a UK sweet factory to a traditional family recipe that is over 30 years old. Individually wrapped so a packet lives in any pocket.

Questions before you try it

What does L-theanine actually do?

L-theanine is an amino acid found naturally in green tea. On its own it is calming without being sedating. Paired with caffeine it takes the edge off the jitters and the dip, so the alertness feels steadier and lasts longer.

Why 2:1 and not 1:1?

Most of the published trials on caffeine and L-theanine use roughly twice as much theanine as caffeine. Brain Bullet copies that: 80mg caffeine to 160mg L-theanine. Many products use less theanine than caffeine, which is cheaper but not what was studied.

How is this different from Caffeine Bullet?

Caffeine Bullet is 100mg of caffeine for sport: a sharp kick for training and racing. Brain Bullet is 80mg caffeine plus 160mg L-theanine for work, study and anything that needs calm concentration for a few hours.

When should I take one?

Five to ten minutes before you need to concentrate. It kicks in around 5 minutes and most people feel the focus for three to four hours. Avoid it within six hours of bed.

How many a day?

One chew is a normal dose. Keep caffeine at or below 400mg a day in total, which includes coffee and tea. Not for children or during pregnancy without medical advice.

What does it taste like?

Coffee Caramel is a caramel frappe; Mint Matcha is fresh mint with matcha. Both are soft chews, 27 calories, with no artificial flavours, sweeteners, colours or preservatives. You chew and swallow; nothing to spit out.

Delivery?

Free UK delivery on every order, no minimum spend, usually 2 to 3 working days.

Give procrastination the bullet

80mg caffeine, 160mg L-theanine, five minutes to focus. From 48p a working day with free UK delivery.

Brain Bullet Coffee Caramel, 40 chews£23.95 · 60p a chew