Black Friday Unfair Advantage Deals Explained

Why We HATE Black Friday

At Performance Bullet (formerly known as Caffeine Bullet), we’ve never been big fans of Black Friday.

Our founder, David, hates it with a passion, the seasonal chaos, the fake urgency, the “buy it just because it’s cheap” mentality.

A few years back, in true punk-rock fashion, we gave the middle finger to consumerism.
We ran a small sale and donated 20% of all orders to charity. Noble? Yes. Smart? Absolutely not. It bombed. 

Last year, we started first and finished first, just like you did when you smashed your PBs. You loved it. David grumbled. Curtis smirked. And we swore that if we ever did it again, it had to mean something.

This Year's Black Friday Offer

Caffeine improves performance in 90% of athletes, it basically should be illegal. But we didn’t stop there.

We took that edge and made it sharper. Added L-Theanine to lock in calm, laser focus. Created Electro Bullets, electrolyte chews that absorb 3× faster than drinks to keep you firing when everyone else is fading. And built an entire range designed to help you perform when it matters most, whether that’s in a race, in the gym, or in the boardroom.

Because let’s be honest,  life isn’t fair. Some people are born fast, others work harder. But with Performance Bullet, you’ve got science on your side. Products engineered to give you that unfair advantage to outlast, outthink, and outperform your competition and smash your personal best.

And this year, we’re bringing that same philosophy to Black Friday.
We’re not playing fair. We’re kicking off early, finishing strong, and helping you win, before the rest have even left the starting line.

We’re kicking off early, because just like our chews, we always start faster.

Starts: Thursday 20th November
Ends: Friday 28th November

No gimmicks. No fake countdowns. Just straight-up performance fuel at unbeatable value.

Black Friday Unfair Advantage Deals Explained

Now, let's get to the good stuff - the first place deals.

New Customer Exclusive Offer: 15% Off Everything!

All you need to do is load up on all the different products you want, pop them in your basket, sprinkle some magic with the code BFUNFAIR15, and voilà! Like a caffeine wizard, you'll score 15% off any product, including our packet options at an incredible price. Just so you’re aware, we rarely do offers and have never done a sitewide discount before. (Full transparency, we can’t afford to offer a much bigger discount on pack options.) So stock up while you can!

Code: BFUNFAIR15

Applies to: All products and all sizes (including packets and bags)

T’s & C’s: You can use one code per order, and please note that this code doesn't work with subscription products.

Buy More, Save More…

Offer for ALL Customers: 25% OFF ALL Bag Options

You can't double up on the codes. But, you can load up your basket with as many bags as your heart desires.  Once you've got your flavour mix just right, pop the  bag option(s) into your basket, then apply the code BFUNFAIRBAG. So, stack up the bags, mix those flavours, and enjoy the last day of our Black Friday deal!